“Innovation distinguishes between a leader and a
follower” Steve Jobs, CEO Apple, Inc.
Triple Play Car Wash in Attleboro, MA is one of the most
impressive car wash facilities I’ve ever seen. Opened nearly three years ago by
Terrance Elder, this 3.2 acre property is home to a 157-foot express-exterior
tunnel, touch-less in-bay automatic, 7-MPD Exxon-Mobil gas station, 6-Bay
Detailing Center, 3-Bay Valvoline Instant Oil-Change, and a 4,500 Sq. Ft.
On-The-Run C-Store with a drive-thru Dunkin Donuts and Jay’s Deli. Under
Terrance’s vision, leadership, and hard work, his overall business has experienced
year-to-year growth of 20% with the oil-change business alone posting a 58%
gain. And just as he’s positioned to relax and reap the rewards of his efforts,
Terrance is doing the opposite. Over the coming weeks, Triple Play is applying
everything it has learned so far to create an innovative new cross marketing
system that leverages technology to build loyalty and drive revenue. Having
already done the heavy lifting, Terrance agreed to share some of his insights
to bring an already successful car wash to the next level. Below are some
excerpts from our conversation.
