By: Anthony Analetto
Originally Published in AutoLaundry Magazine
“The best we can do is size up the chances, calculate the risks involved, estimate our ability to deal with them, and then make our plans with confidence.” Henry Ford
I’m writing from the 2010 ICA Car Care World Expo where
we’re breaking down the booth and packing up the trucks to go home. This year I
had the good fortune to be invited by the ICA
to present a session titled “Maximize your Property’s Profit Potential - Keys
to a Remodel”. Having made similar presentations in years past, something about
this year was different. The needs were different. The questions were
different. The expectations were different. And what I learned is that more
operators are looking to a remodel not only to produce a better product, but to
reinvent their brand. To scream out to customers that what they do is different.
