Crazy Clean! Crazy Fast! Crazy Good! - New Retrofit Delivers Moore Clean Cars Fast

Drive through Moore, Oklahoma and it would be hard to miss the neon sign towering over Interstate 35 proclaiming “Moore Clean Cars Fast!” Walk on the property and you’ll find bustling traffic and a friendly staff galvanized behind owner-operator Scott Bowen’s vision of “Crazy Clean, Crazy Fast, Crazy Good!” Look at the signage or listen to the internally broadcast radio station cross-selling the various profit centers and you might come to the conclusion that Scott is a marketing guru who just entered the car wash industry. Talk to Scott for a few minutes however, and you’ll quickly realize he’s a car wash veteran that’s about as seasoned as they come.

Having sold his two car washes, a full-serve and a 6-bay self-serve, Scott entertained retiring before coming across an 8-bay self-serve with two touch-free automatics for sale near his home. While running the full-serve he became interested in the express-exterior wash model as a solution to his labor headaches. The potential he saw at this older self-serve was to convert four of the bays along with some underutilized real-estate into a 135 ft express tunnel, while preserving the two automatics and four bays. One year after the conversion, he’s logged 130K washes on the tunnel, and annual self-serve vends have actually grown 13% from half the space. So what’s the secret of his success? I’ll let Scott tell you. Here are some excerpts from a recent conversation.